Strategy Planning
& execution

A well-crafted campaign strategy is the cornerstone of a successful election campaign. It involves thorough research, identifying key voter demographics, and understanding pressing issues. By setting clear goals, allocating resources efficiently, and leveraging data analytics, campaigns can optimize their outreach efforts. Effective strategies include targeted messaging, robust social media engagement, and grassroots mobilization. Continuous monitoring and adaptability ensure the campaign remains responsive to changing dynamics. Ultimately, a strategic approach maximizes voter engagement, shapes public perception, and drives electoral success.

We all know that a booth is the polling center designated in a constituency.
We have a team of 25 people working on one single booth for promoting our candidate to the public.
These 25 people cater to approximately 1000 people who come under one voting booth. This team of 25 people are chosen carefully to represent every religion, caste, community and comprises of both male and female candidates. They are trained and motivated to go for a win for the designated candidate. We brief them about the achievement of the party and the candidate, success stories, etc. so that they can effectively communicate with the voters whom they visit door to door and convince them to vote in favour of our client. 3 days before the actual voting day, again certain activities are undertaken to make sure that the desired impact is achieved.
Monitoring : We communicate with this team of 25 by creating their ‘whatsapp group’. We send them new communication daily and get feedback through whatsapp. The continuous improvement is thus assured in campaigning.

When it is about 1 month before the election campaign officially starts, we aggressively do an activity called as Real time poll management. It involves the basic understanding of what is actually happening at the ground level whether it is for our client or the competitor’s candidate. We do the following for our clients so that the win is assured :
Appointing representatives for a constituency who will attend all promotional events and speeches of our client and the competitors. - Preparing a detailed report on each event and activity as per our guidelines.
Sending the report to the war room set up by us where our poll experts prepare the strategy based on the inputs received.
Food, expenses, etc. management for the workers of the party.
Ensuring a synchronised working between the party workers and educating them on party strategy and their role if needed.
Monitoring the social media of our candidate and the competitors. The impact is studied and corrective actions if needed are taken.
All representatives from our team work from the village level to the city level.

Public image of a candidate decides a win or a loss in an election. Opposition parties are always trying to malign the image of their opponents. We ensure that our client is protected from such efforts of the opposition to harm their public image. We observe the communication used against our candidate and counter it with even more powerful factual communication so that the good image of our candidate remains intact. We also use all the media including the social media to counter the attacks form the opposition and to attack the opposition. Incase our candidate becomes a victim of errors, miscommunication, misinterpretation, and wrong choice of words, we immediately take corrective actions and prevent likely damage. We manage the on field as well as the online reputation and crisis part of the politician/political party at all the times; before, during and after the elections.

We study the leadership chain in the party from the Village, Booth, Mandal, Constituency to the State level. A SWOT analysis is conducted for every leader in this chain and in case any weakness is found in this chain of leadership, we try to apply various remedies like training them in leadership skills, educating and empowering them so that they can perform their functions to the best of their abilities.
If the candidates are weak at any level, we do recommend replacing them with suitable leaders.
Potential candidates from the opposition parties are also convinced to join our client’s party. We plan activities to strengthen the cadre, increase their engagement with the party work and prepare a strategy that will create a positive impact.